Red Earth Minerals & Unique Herbo spice Formula, Helps Fight 7 Most Important AGEING Signs of TEETH & GUM. EFFECTIVE AGAINST: CARIES, PLAQUE, TARTAR, GINGIVITIS, SENSITIVITY, ENAMEL EROSION, BAD BREATH. Unique Benefits: Enriched with Natural Tri Minerals, Blend of 9 proven Herbal Actives and Essential Oils, the Toothpaste helps provide effective Remineralisation, Gum Strengthening, Anti-Caries, Anti-bacterial, Anti-oxidant and Anti-inflammatory benefits. Extracts of Licorice, Babul, Sunthi, Tomar Seed, Pippali, Kali Mirch, Clove Leaf, Camphor, Pudina. On regular use, the Tri Minerals and Bioactives in the product helps fight against CARIES, PLAQUE, TARTAR, GINGIVITIS, SENSITIVITY, ENAMEL EROSION and BAD BREATH, thereby help defy these 7 ageing signs of TEETH AND GUM. The HERBO-SPICE FORMULA also helps freshening of the Senses for long hours with UNIQUE ORGANOLEPTIC Experience. Rich blend of Humectants helps provide adequate protection for Oral Mucosa and helps improve salivation.